UI UX Case Study
MyGov Bangladesh is a digital platform that brings together a wide range of government services in one place, making it easier for citizens to access what they need. The goal is to make public services more transparent, accessible, and efficient for everyone.
Category
UI UX Design
Services
UX Research & App UI Design
Client
Ostad Limited
Date
May 2024
THE CHALLENGE
The original store suffered from cluttered layouts, inconsistent product pages, and a confusing checkout flow that led to high abandonment rates.
Mobile performance was especially problematic, with poor spacing and unclear call-to-actions. The brand needed a cleaner experience that balanced aesthetics with usability across all devices.
FINAL OUTCOME
The redesigned experience simplified navigation, clarified product information, and introduced a cleaner visual system optimized for mobile and desktop users.
Checkout friction was reduced through clearer steps and improved layout, resulting in higher engagement, improved conversion rates, and a stronger brand presence online.
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